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February 14, 2014 05:51 pm GMT

Bicycle Startup Blaze Pulls In Investment From Index Ventures And Sir Richard Branson

Screen Shot 2014-02-14 at 14.37.07London-based Blaze has officially launched it's innovative front bike light with a laser projection, and starts shipping worldwide at the end of this month. The Laserlight is the first of its kind in the world, and was a finalist at the TechCrunch Hardware Battlefield at CES earlier this year. Blaze has also announced that it has raised $500,000 in seed funding from Index Ventures and the Branson family - as in Sir Richard Branson. Founder Emily Brooke says she is planning to develop Blaze as a full-blown cycling brand, built around what she calls the "urban cycling" market. I must say it's been a fascinating journey watching this genuinely original product come to market.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/o628P1p_VQk/

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