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February 13, 2014 11:00 pm GMT

Frontback Update Adds Photo Booth-Like Timer, Notifications & Localizations

IMG_1481Photo-sharing app Frontback just received a brand new update in the App Store. The two main new features are a new notification screen and the addition of a timer in the photo-taking screen. This way, you can just tap once to take the front picture, and a timer will start for the back picture, like in a photo booth. The new hands free self-timer is also a fun way to take a Frontback. When the camera turns towards you, your friends will see the timer on your screen and get ready for the picture. It’s much more natural than having to press the button yourself. “We now have the feature set that we wanted,” co-founder and CEO Frdric della Faille told me in a phone interview. “For us, this is the v1 because you have the notification panel that allows you to move back in time. There is the ‘Discover’ tab as well that lets you get unlimited content, with the popular algorithm to surface nice posts from the community.” It is now the third time that della Faille told me that Frontback is now worthy of the v1 tag. Arguably, the first release in the App Store wasn’t good enough. Developed over the course of four weeks, it was a great proof of concept. It was a nice photo-taking app to capture fleeting moments. But there wasn’t any profile. There wasn’t any way to follow and unfollow someone. The much-needed September update brought all those features. At the time, della Faille considered it as the true version 1. Yet, one important thing was still missing: a community. The company hired a community manager (Elissa Patel) and someone who doesn’t work on design or development (Spencer Chen). His job consists of listening to user feedback, optimizing engagement and working on metrics. He’s the missing link between the community and the product team. Frontback has purposely remained under the radar for the last few months to work on these aspects. For example, the new ‘Discover’ tab was released in January without any big announcement, even though it introduced a global feed to satisfy hardcore users. Other features in today’s update include Facebook single sign-on, localizations in Japanese, Spanish, Chinese, and French, and fullscreen photo views with a translucent status bar. Overall, the app feels a lot more polished now. And the startup attracted a massive international audience with these product updates,

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/l77EK1On_6o/

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