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February 13, 2014 07:41 pm GMT

5K Videos And Counting, Curious Lands $15M From GSV To Help Teachers Monetize Bite-Sized Lessons

Screen Shot 2014-02-13 at 3.59.30 AMThanks to the proliferation of smart devices, cloud-based services and more fluid content creation and distribution systems, technology is fundamentally changing the way we learn. Not only is it easier and cheaper than ever before to find, create and consume learning content, but with better digital video solutions storming into every classroom, learning is actually becoming an enjoyable experience. While the web is now brimming with video-based learning tools, the majority of today’s popular platforms are focused on academic experiences and use cases, offering digital versions of classes, courses and lectures. Curious launched last summer to give life-long learners, hobbyists and curious minds a video-based platform and marketplace of their own. With “bite-sized” video lessons from over 700 teachers on topics that range from how to sew and Pilates for beginners to how to use Excel, Curious is looking to be the more targeted, navigable and interactive version of YouTube for continuing education. In the other words — the place you go to peruse and discover how-to content on any subject, via the Web or mobile. While $7.5 million in backing from Redpoint Ventures and former Apple Chairman Bill Campbell and others at launch certainly helps, if Curious hopes to keep pace with the bigs — and the increasing demands on (and for) video-based learning platforms — speedy scaling is key. The startup has been moving quickly to expand its marketplace, both by building out its lesson library and increasing the depth of its subject areas. Mobile has also been a key early focus for Curious, given how much the learning experience experience for “how-to” content especially can be improved by mobile access. If you’re using Curious to learn how to fix your car’s engine, much of its utility goes out the window if you can’t bring the instruction with you. Curious launched its first iPad app in August, and with its native iPhone app recently following on its heels, Curious now offers supports for the lion’s share of the iOS ecosystem and allows users to access its library of micro-video lessons while on the go. With one-third of its signups now coming through mobile and seeing “near triple-digit month-over-month growth,” Curious now has over 5,000 videos in its lesson library, says founder Justin Kitch, and, as a result, it’s ready to take the next step. A big part of Phase Two, and the ever-present elephant in the room for

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qNk64181PKs/

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