HLN Seeks the White Whale of TV Viewership — Millennials

HLN's executive vice president Albie Hecht isn't looking to get millennials to put down their mobile phones and watch his channel. He's counting on them tweeting, blogging and broadcasting to help dictate programming.

"When you see such tremendous talent in the social media space… You see that there’s such energy there that you want to tap into and you also see a growing audience," Hecht told Mashable.

HLN announced on Monday that the channel, best known for its aggressive coverage of high-profile court cases, would undergo a reformatting to become "the first TV network for the social media generation." Read more...