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February 12, 2014 07:58 am GMT
Judging from recent earnings reports, Facebook's mobile ad strategy is paying off, but CFO David Ebersman said that doesn't mean you'll see an ever-increasing number of ads in your News Feed.Ebersman and COO Sheryl Sandberg spoke this evening at the Goldman Sachs Technology and Internet Conference, where they were asked about the amount of ads that Facebook shows to its users. Ebersman replied that the company saw in 2013 that mobile ads don't just "continue to perform really well for marketers" but also have "a limited or negligible impact on engagement," as shown in part by user surveys.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/b1OMSOLRvDE/
Facebooks Sandberg And Ebersman Say Theyre Not Planning To Flood The News Feed With Ads
Judging from recent earnings reports, Facebook's mobile ad strategy is paying off, but CFO David Ebersman said that doesn't mean you'll see an ever-increasing number of ads in your News Feed.Ebersman and COO Sheryl Sandberg spoke this evening at the Goldman Sachs Technology and Internet Conference, where they were asked about the amount of ads that Facebook shows to its users. Ebersman replied that the company saw in 2013 that mobile ads don't just "continue to perform really well for marketers" but also have "a limited or negligible impact on engagement," as shown in part by user surveys.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/b1OMSOLRvDE/
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