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February 12, 2014 06:01 am GMT

'Lego Movie' Review: Everything Is Awesome and Here's Why

Lego-1

The Lego Movie is like an extended product placement with heart — and that's a good thing.

At its core, the film is a visual showcase for Lego merchandise, offering up a unique brand of computer animation that injects new life into the beloved toy company's plastic bricks, while maintaining their boxy, yellow charm. Unlike other product-placement-laden films (ahem, The Internship), however, The Lego Movie succeeds because of its self-awareness, heartfelt storyline and pitch-perfect cast. To quote its catchy theme song, everything is awesome.

See also: Warner Bros. Takes You Behind the Bricks of 'The Lego Movie' Read more...

More about Review, Films, Entertainment, Movies, and Lego

Original Link: http://feeds.mashable.com/~r/Mashable/~3/e7aBuI56WAY/

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