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February 10, 2014 07:00 pm GMT
PlaceIQ, a startup that uses location data for mobile advertising, is announcing that it has raised $15 million in Series C funding.The company was founded in 2010, back when most of the interest in location-based ads was focused on geofencing i.e., if youre close to a store, you get an ad for that store. CEO Duncan McCall told me that PlaceIQs approach is more about a proprietary understanding of the world, where location data is used to build a broader profile of user behavior, which in turn can be used for targeting ads and tracking their success.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0n_x9_e9eeI/
Location-Focused Ad Startup PlaceIQ Raises $15M More
PlaceIQ, a startup that uses location data for mobile advertising, is announcing that it has raised $15 million in Series C funding.The company was founded in 2010, back when most of the interest in location-based ads was focused on geofencing i.e., if youre close to a store, you get an ad for that store. CEO Duncan McCall told me that PlaceIQs approach is more about a proprietary understanding of the world, where location data is used to build a broader profile of user behavior, which in turn can be used for targeting ads and tracking their success.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0n_x9_e9eeI/
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