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Hearst Puts Boring Corporate Websites on Notice
When Hearst Corporation wanted to construct a new headquarters on its New York property, it did not build just another midtown skyscraper. It built one of the greenest, most unique towers in the world, drawing upon modern design and architectural innovations
The company took a similar approach to its new corporate website, which launched Monday morning
The term "corporate website" usually conjures images of purposefully boring websites meant to convey as little information as possible to the few people who need it — namely journalists and investors
Hearst's new website mirrors its building - modern and efficient to an almost unnecessary degree. The site is fully responsive, providing an almost identical look and feel on desktop, tablet or mobile devices. Hearst hand picked Code and Theory to build the site (full disclosure: Code and Theory also built Mashable.com). Read more...
More about Hearst, Business, and MediaOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/oZf0SJcXrPc/
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