HTC Hopes Cheaper Smartphones Will Bring Back Profits

HTC will focus on mid- and low-range smartphones in order to turn the company's financials around after several shoddy years, Reuters reports

That doesn't mean the company will stop making high-end phones; in fact, HTC plans to launch a new flagship phone soon

"The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market," co-founder and Chairwoman Cher Wang told Reuters in New York last week.

According to HTC's CFO Chialin Chang, the company plans to sell phones in the $150 to $300 retail range, but won't get into the "very, very low-end market". To keep up with Samsung and Sony, both of which have launched smartwatches last year, HTC will also launch a wearable device by this year's holiday season Read more...