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February 9, 2014 03:00 am GMT
Some books age well, and "Different" is no exception. First published in paperback two years ago, the book is a lurid text that seems more applicable to startups today than during its actual publication. Youngme Moon delivers a stark assessment on the current state of product strategy and marketing.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VgUsUSrIk3Y/
Book Review: In Different, Finding Better Ways To Build Brands In A Noisy (And Boring) World
Some books age well, and "Different" is no exception. First published in paperback two years ago, the book is a lurid text that seems more applicable to startups today than during its actual publication. Youngme Moon delivers a stark assessment on the current state of product strategy and marketing. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VgUsUSrIk3Y/
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