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February 8, 2014 02:55 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/iy04a_QMmoE/
Airbnb Just Might Solve All of Journalists' Sochi Problems
As of Friday afternoon, Airbnb listed 700 locations in Sochi, most of which were available. Meanwhile, many of the world's top sports journalists are whining about their subpar accommodations on Twitter
What's a brand to do?
For Airbnb, it's time for a little real-time marketing. Working with ad agency Pereira & O’Dell, it jumped on Twitter to connect journalists to some hot Sochi propertiesGrantland's Katie Baker, for instance, complained of a broken doorknob, so the service directed her to a nearby locale that had fully functioning ones. Read more...
More about Twitter, Olympics, Winter Olympics, Airbnb, and BusinessOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/iy04a_QMmoE/
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