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February 7, 2014 11:53 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/V5pExzv7ftw/
OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts
Following Apple's crackdown on mobile apps' usage ofIDFA(Identifier for Advertisers) - that is, it's rejecting apps which are pulling the identifier for non-advertising related purposes - Appsfire is proposing an alternative solution. Called "OpenIDFA," the technology allows for the type of tracking use cases that Apple's ban could prevent, while still protecting end user privacy by offering built-in expiration that prevents the possibility of long-term tracking.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/V5pExzv7ftw/
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