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February 7, 2014 06:55 pm -08

Airbnb Just Might Solve All of Journalists' Sochi Problems

Sochi-hotels

As of Friday afternoon, Airbnb listed 700 locations in Sochi, most of which were available. Meanwhile, many of the world's top sports journalists are whining about their subpar accommodations on Twitter

What's a brand to do?

See also: Glee Over Sochi Problems Is a Problem of Its Own

For Airbnb, it's time for a little real-time marketing. Working with ad agency Pereira & O’Dell, it jumped on Twitter to connect journalists to some hot Sochi propertiesGrantland's Katie Baker, for instance, complained of a broken doorknob, so the service directed her to a nearby locale that had fully functioning ones. Read more...

More about Twitter, Olympics, Winter Olympics, Airbnb, and Business

Original Link: http://feeds.mashable.com/~r/Mashable/~3/iy04a_QMmoE/

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