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February 5, 2014 06:00 pm GMT

Used By Zynga, Pocket Gems And More, Apportable Lands $5M To Help Developers Automatically Convert iOS Games To Android

Screen Shot 2014-02-05 at 6.07.08 AMWith the methodical proliferation of smartphones into what seems like every pocket, we now find ourselves living in the Golden App Age — or App Era, whichever you prefer. However, as mobile platforms and their native app economies mature and expand, and the App Age enters Phase 2, a new generation of startups has emerged. These companies are finally providing the kinds of robust tools and services to support to continued growth of the App Ecosystem, in large part by making the lives of developers less painful, and by helping them to make a living. Capitalizing on this growing trend, Collin Jackson and Ian Fischer launched Apportable out of Y Combinator in 2011 on a mission to help developers bring their app-tastic creations to any and all mobile devices — without reducing performance or quality. Since then, the San Francisco-based startup has focused on making those lives easier by developing tools to allow app and game developers to do a wondrous and magical thing: Share the same code for iOS and Android. Said another way, Apportable’s platform allows developers building games for iOS to automatically generate an Android version of their app without having to make significant changes to the original Objective C or C++ code. By enabling app creators to quickly produce Android versions of their iOS creations, while maintaining relative quality and performance, Apportable quickly found a welcoming audience. Since launching in 2011, the startup has gone on to help a wide range of clients, like Icelandic pop star, Bjork, as well as game development houses like Zynga, Booyah, Pocket Gems and Wooga, convert iOS apps to Android. Companies like Wooga, for example, have even used Apportable to create Android versions of popular games like Jelly Smash, which now boasts over 15 million downloads across platforms. With a freemium pricing model that offers basic services for free and charges $1,000 to $15,000 per developer for licenses and “premium” features, Apportable has quickly grown to a staff of over 50, and has attracted an impressive roster of investors. In July, the company raised $2.4 million from Initialized Capital, Danhua Capital and Google Ventures, among others. In January of this year, Apportable added to its platform with the release of “SpriteBuilder,” which the company calls the “first complete game development suite for rapidly developing iOS and Android games with Objective C and Xcode.” Based on open-source technology that has developed

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