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February 5, 2014 04:37 am GMT
Social advertising company Unified just launched the new version of its "social operating platform" today, and it sounds like the biggest change is the addition of business intelligence basically, more customizable, big-picture data to help advertisers see how they're doing.The company already offers ad-buying tools as well as a system of record for monitoring different ad-buying systems. (It also bought social ad startup PageLever last year.) With the new version, Vice President of Marketing Dave Donohue said Unified is the "only social marketing platform with fully integrated BI."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sDW_OdszN6A/
Unified Adds Business Intelligence To Its Social Marketing Tools
Social advertising company Unified just launched the new version of its "social operating platform" today, and it sounds like the biggest change is the addition of business intelligence basically, more customizable, big-picture data to help advertisers see how they're doing.The company already offers ad-buying tools as well as a system of record for monitoring different ad-buying systems. (It also bought social ad startup PageLever last year.) With the new version, Vice President of Marketing Dave Donohue said Unified is the "only social marketing platform with fully integrated BI."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sDW_OdszN6A/
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