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February 5, 2014 05:00 pm GMT
London-based social fashion platform Motilo,which offers a home for fashionistas to float their sartorial dilemmas,has taken in another tranche of post-seed funding from private investors. The startup, which was founded in April 2012, secured $3.3 million during 2013, and has now topped that up to $5.8 million with another $2.5 million from the same group of private, U.K.-based investors — to splurge on expansion and marketing. The platform offers a blend of traditional fashion editorial content, generated by Motilo staff and extended by the community of users. But its main focus is to gravitate around a Q&A interface designed to help users out with their fashion crises. The site includes a drag-and-drop interface where users can create looks to illustrate their fashion dilemmas, or provide a visual ‘style answer’ to another user’s cry for sartorial help. They can also search for and browse past Q&As, so the platform is building a visual database of ask & answer fashion content. Yep, Q&A as a format keeps on cooking. The ‘problem’ Motilo is aiming to fix is to recreate a social shopping experience online, says co-founder Sofia Barattieri,allowing people to track down elusive fashion items with the help of other fashionistas, or get feedback on prospective purchases before clicking the buy button. And being as it’s positioned in the vortex before people make a purchase, it’s sitting pretty for monetization via the likes of advertising. “I wanted to create a place where I could connect with people — either friends or likeminded people — in order to get their referral for shopping online,” Barattieritold TechCrunch. “Something that was easy, that was not just a magazine, or a social media, something that was focused, that would offer me a service. “So I go to Motilo because I can ask somebody that I trust, a place that has an authority, ‘what is it that I should wear at London fashion week?’… Or ask somebody that I know, a friend that I trust, and ask them to create a look for me.” Since launching its visual Q&A platform in mid-September (kicking off its marketing efforts three months later), the site has amassed 70,000 unique visitors, and 3,000 registered users, according to Barattieri. It’s month to month growth rate has “recently” been around the 30% mark. The platform’s initial launch and early growth promise have allowed it to unlock this latest tranche of funding from its
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/blRcTZEXB34/
Social Shopping Fashion Q&A Platform, Motilo, Bags Another $2.5M For Expansion & Marketing
London-based social fashion platform Motilo,which offers a home for fashionistas to float their sartorial dilemmas,has taken in another tranche of post-seed funding from private investors. The startup, which was founded in April 2012, secured $3.3 million during 2013, and has now topped that up to $5.8 million with another $2.5 million from the same group of private, U.K.-based investors — to splurge on expansion and marketing. The platform offers a blend of traditional fashion editorial content, generated by Motilo staff and extended by the community of users. But its main focus is to gravitate around a Q&A interface designed to help users out with their fashion crises. The site includes a drag-and-drop interface where users can create looks to illustrate their fashion dilemmas, or provide a visual ‘style answer’ to another user’s cry for sartorial help. They can also search for and browse past Q&As, so the platform is building a visual database of ask & answer fashion content. Yep, Q&A as a format keeps on cooking. The ‘problem’ Motilo is aiming to fix is to recreate a social shopping experience online, says co-founder Sofia Barattieri,allowing people to track down elusive fashion items with the help of other fashionistas, or get feedback on prospective purchases before clicking the buy button. And being as it’s positioned in the vortex before people make a purchase, it’s sitting pretty for monetization via the likes of advertising. “I wanted to create a place where I could connect with people — either friends or likeminded people — in order to get their referral for shopping online,” Barattieritold TechCrunch. “Something that was easy, that was not just a magazine, or a social media, something that was focused, that would offer me a service. “So I go to Motilo because I can ask somebody that I trust, a place that has an authority, ‘what is it that I should wear at London fashion week?’… Or ask somebody that I know, a friend that I trust, and ask them to create a look for me.” Since launching its visual Q&A platform in mid-September (kicking off its marketing efforts three months later), the site has amassed 70,000 unique visitors, and 3,000 registered users, according to Barattieri. It’s month to month growth rate has “recently” been around the 30% mark. The platform’s initial launch and early growth promise have allowed it to unlock this latest tranche of funding from itsOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/blRcTZEXB34/
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