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February 5, 2014 04:41 pm GMT
Joachin Alumnia, the antitrust commissioner in the European Commission, has today finally given his final verdict on an antitrust investigation against Google, which has been going on since 2004: it has given the company the all-clear and will now move forward on implementing remedies. “I believe google’s proposals are capable of addressing the concerns. so we are moving forward on commitments,” he told an audience in Brussels. At issue were four types of business practices raised concerns. The first related to specialised search services around particular verticals like travel or hotels. Google was displaying its own results in a more prominent manner than competitors. The other two relate to online advertising and pressures that Google may have been placing on them to use Google ads. Almunia said that while he could have taken either the negotiation or adversarial routes, he chose the former. “The purpose of enforcement should be allowed to let consumers benefit as soon as possible,” he said, and this would not have been possible with the protracted timeframe of an adversarial approach. The provisions cover online and mobile advertising, and Almunia says that the results came after further negotiations. More to come.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iYDnTljYh0s/
Almunia Gives Google The Regulatory All-Clear In Europe On Decade-Long Antitrust Investigation
Joachin Alumnia, the antitrust commissioner in the European Commission, has today finally given his final verdict on an antitrust investigation against Google, which has been going on since 2004: it has given the company the all-clear and will now move forward on implementing remedies. “I believe google’s proposals are capable of addressing the concerns. so we are moving forward on commitments,” he told an audience in Brussels. At issue were four types of business practices raised concerns. The first related to specialised search services around particular verticals like travel or hotels. Google was displaying its own results in a more prominent manner than competitors. The other two relate to online advertising and pressures that Google may have been placing on them to use Google ads. Almunia said that while he could have taken either the negotiation or adversarial routes, he chose the former. “The purpose of enforcement should be allowed to let consumers benefit as soon as possible,” he said, and this would not have been possible with the protracted timeframe of an adversarial approach. The provisions cover online and mobile advertising, and Almunia says that the results came after further negotiations. More to come.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iYDnTljYh0s/
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