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February 4, 2014 08:53 pm GMT
Mobile deep linking serviceDeeplink.meis today launching its new ad SDK, aimed at app developers, into beta. Created byCellogic, which also offers deep linking tools to developers and marketers, and whose related retargeting network launched last summer, the SDK will help developers drive both paid and organic traffic to other applications on the network, as well as receive traffic in return. Founded in 2010, Cellogic had been working on a content discovery network for mobile calledNextap, but along the way realized there was a broader need for a deep linking service. The company launched Deeplink.me in May of last year, offering developers and marketers tools to build smarter links that can direct users to the right place inside an app installed on their phone when tapped, to a mobile landing page if the app is not installed, or if clicked from a non-mobile device, the links direct users to the appropriate landing page on the web. To date, adoption of the Deeplink.me service is in the “single thousands,” says Cellogic CEOItamar Weisbrod, and includes participation from several medium and large app publishers. Though he couldn’t provide all the names, some customers include JackThreads, Threadflip, YPlan, a Japanese shopping app called Fril, and King.com. (Some of these links we spotted by searching Twitter, to be clear.) Weisbrod explains that 50% of the Deeplink.me traffic has been iOS, 25% Android and the other 25% mobile web. The top use cases today include social (posting mobile deep links to Twitter or Facebook), email marketing, and advertising. “People were integrating Deeplink.me links and just replacing whatever landing page URL they were using in their ad campaign with our links,” Weisbrod says. “It automatically enhanced their ad campaign, and made it a deep link campaign.” The deep linking service had been free to use, but the company is now planning to implement pricing for higher volume traffic. The New SDK: Native Unit & Native Traffic Combined As for the mobile app SDK coming out of private alpha testing today, the idea is to bundle the linking service even deeper into mobile applications. This puts Deeplink.me more in competition with other companies like TapCommerce or URX, for example, which also offer tools for deeplink-enabled mobile ads and other re-engagement solutions. With the Deeplink.me SDK, the company will introduce for the first time an ad unit of its own which is designed to look more like the app
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JDPBW4Ey7jI/
Mobile Deep Linking Service Deeplink.me Debuts A Native Ad SDK
Mobile deep linking serviceDeeplink.meis today launching its new ad SDK, aimed at app developers, into beta. Created byCellogic, which also offers deep linking tools to developers and marketers, and whose related retargeting network launched last summer, the SDK will help developers drive both paid and organic traffic to other applications on the network, as well as receive traffic in return. Founded in 2010, Cellogic had been working on a content discovery network for mobile calledNextap, but along the way realized there was a broader need for a deep linking service. The company launched Deeplink.me in May of last year, offering developers and marketers tools to build smarter links that can direct users to the right place inside an app installed on their phone when tapped, to a mobile landing page if the app is not installed, or if clicked from a non-mobile device, the links direct users to the appropriate landing page on the web. To date, adoption of the Deeplink.me service is in the “single thousands,” says Cellogic CEOItamar Weisbrod, and includes participation from several medium and large app publishers. Though he couldn’t provide all the names, some customers include JackThreads, Threadflip, YPlan, a Japanese shopping app called Fril, and King.com. (Some of these links we spotted by searching Twitter, to be clear.) Weisbrod explains that 50% of the Deeplink.me traffic has been iOS, 25% Android and the other 25% mobile web. The top use cases today include social (posting mobile deep links to Twitter or Facebook), email marketing, and advertising. “People were integrating Deeplink.me links and just replacing whatever landing page URL they were using in their ad campaign with our links,” Weisbrod says. “It automatically enhanced their ad campaign, and made it a deep link campaign.” The deep linking service had been free to use, but the company is now planning to implement pricing for higher volume traffic. The New SDK: Native Unit & Native Traffic Combined As for the mobile app SDK coming out of private alpha testing today, the idea is to bundle the linking service even deeper into mobile applications. This puts Deeplink.me more in competition with other companies like TapCommerce or URX, for example, which also offer tools for deeplink-enabled mobile ads and other re-engagement solutions. With the Deeplink.me SDK, the company will introduce for the first time an ad unit of its own which is designed to look more like the appOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/JDPBW4Ey7jI/
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