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February 4, 2014 09:32 pm GMT

FiftyThree Files Trademark For Paper

Screenshot 2014-02-04 11.19.50Yesterday, as Facebook launched its news reader app Paper, design-focused startup FiftyThree called out Facebook publicly for using their brand name. Facebook declined to change the name of their brand new reader app. But FiftyThree has taken action to protect its brand name. FiftyThree's trademark application for the term "Paper", which was filed for on January 30 (the same day that Facebook announced Paper), surfaced today in the USPTO database.

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