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February 3, 2014 07:00 pm GMT
2014 is starting off with a bang for hardware. The $3.2B acquisition of Nest, a four year old company, is great news for makers. The question is, then, should you be starting a hardware company rather than the next mobile app? In previous columns we covered the first steps: from prototype to production as well as early stage financing. Lets now look into another trap: distribution.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WARoVRzW52g/
Why Makers Fail At Retail
2014 is starting off with a bang for hardware. The $3.2B acquisition of Nest, a four year old company, is great news for makers. The question is, then, should you be starting a hardware company rather than the next mobile app? In previous columns we covered the first steps: from prototype to production as well as early stage financing. Lets now look into another trap: distribution.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WARoVRzW52g/
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