Kraft Knows You'd Do Anything for Macaroni & Cheese

Kraft truck drivers, beware: Crazed macaroni and cheese fans will hijack your shipments of delicious noodles.

Or at least that's what's happening in the brand's latest commercial. The clip imagines the lengths obsessed fans will go to for a taste of Kraft's signature mac and cheese.

Hide a box from your loved one? Sure. Discreetly devour someone else's leftovers? No problem. Ruin your kid's macaroni art in the name of lunch? Absolutely. Nothing goes too far.

But it's the advert's backing song that really holds the clip together. Set to A Chorus Line's "What I Did For Love," Kraft asks its fans what they would do for their blue-boxed favorite. Read more...