Good News for Facebook About Its So-Called Teen Problem

Some younger teens may be leaving Facebook, but overall, teens actually became much more "reachable" on the platform in 2013, according to new research from Socialbakers.

The analytics firm found that interactions among 13-to-24 year-olds grew 29.12% "in terms of reach" in 2012. That statistic refers to the ability of various pages — including those of brands, users and sports teams — to receive interaction from users in the age group, according to Socialbakers CEO Jan Rezab. The reach among the 18-to-24-year-old group grew by the most: 39.33%. But the statistic includes a possible kernel of bad news; Facebook has admitted that growth among "younger teens" is leveling off: Read more...