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January 29, 2014 10:00 am GMT
Walmart To Go, the retailer’s on-demand shopping service offering home delivery of general merchandise, including in some cases, groceries, is expanding its test in the Denver market today to also include a local pick-up option. Denver area customers will now be able to order their groceries online, then pick up at a nearby store – without having to set foot inside the store. Instead, customers will pull up to a designated pick-up spot on the side of the store, as directed. Or, in the case of those stores where a drive-through pharmacy is available, they’ll pick up their groceries from the pharmacy window. Depending on the location, they’ll either dial a phone number or enter an order into a touchscreen kiosk to let Walmart staff know they’ve arrived. Then it’s only a matter of popping the trunk. To get started, customers will first place their orders online, and Walmart will call them directly when the order is ready. The idea is that you could effectively “do your grocery shopping” in the morning, or while on your lunch break, then swing by the store on your way home to pick them up. However, Walmart believes many customers will still park and come into the store, even after placing the order online. This is because, in surveys the retail giant has conducted, 55 percent of shoppers said the idea of grocery pick-up (as opposed to home delivery) appealed to them because it would give them a chance to grab the items they forgot when placing the original online order. While in store, they may also come across other things to buy that weren’t on their list, Walmart hopes. But to be clear, the local grocery pick-up option is not meant to replace home deliveries, nor is the home grocery delivery experiment being called a bust. “It’s all about choice,” Walmart’s Director of Public Relations, Ravi Jariwala, explains. The retailer understands customer behavior is shifting, he adds, but the customers are the ones who will dictate what’s most convenient for them. “At this point, we’re really trying to assess what our customers are gravitating toward, and the good news is that I don’t think this is an either/or [situation],” saysJariwala. The “Walmart To Go” Suite Of Services Denver is one of the few areas where Walmart To Go offers home delivery of grocery items, and one of the most recent at that. Grocery
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9QiCpXq59eQ/
Walmart Begins Testing Online Grocery Shopping With Local Store Pickup Option In Denver
Walmart To Go, the retailer’s on-demand shopping service offering home delivery of general merchandise, including in some cases, groceries, is expanding its test in the Denver market today to also include a local pick-up option. Denver area customers will now be able to order their groceries online, then pick up at a nearby store – without having to set foot inside the store. Instead, customers will pull up to a designated pick-up spot on the side of the store, as directed. Or, in the case of those stores where a drive-through pharmacy is available, they’ll pick up their groceries from the pharmacy window. Depending on the location, they’ll either dial a phone number or enter an order into a touchscreen kiosk to let Walmart staff know they’ve arrived. Then it’s only a matter of popping the trunk. To get started, customers will first place their orders online, and Walmart will call them directly when the order is ready. The idea is that you could effectively “do your grocery shopping” in the morning, or while on your lunch break, then swing by the store on your way home to pick them up. However, Walmart believes many customers will still park and come into the store, even after placing the order online. This is because, in surveys the retail giant has conducted, 55 percent of shoppers said the idea of grocery pick-up (as opposed to home delivery) appealed to them because it would give them a chance to grab the items they forgot when placing the original online order. While in store, they may also come across other things to buy that weren’t on their list, Walmart hopes. But to be clear, the local grocery pick-up option is not meant to replace home deliveries, nor is the home grocery delivery experiment being called a bust. “It’s all about choice,” Walmart’s Director of Public Relations, Ravi Jariwala, explains. The retailer understands customer behavior is shifting, he adds, but the customers are the ones who will dictate what’s most convenient for them. “At this point, we’re really trying to assess what our customers are gravitating toward, and the good news is that I don’t think this is an either/or [situation],” saysJariwala. The “Walmart To Go” Suite Of Services Denver is one of the few areas where Walmart To Go offers home delivery of grocery items, and one of the most recent at that. GroceryOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/9QiCpXq59eQ/
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