61% of Super Bowl Viewers Will Share Ads on Social Media

Social media and the Super Bowl go together like Beyoncé and a power outage

The first Twitter-worthy moment of the Super Bowl season came early this year, when Seattle Seahawks cornerback Richard Sherman lit up social media with a GIF-able outburst that tackled the news cycle and held it tight.

But the Sherman incident is just the tip of the pigskin when it comes to tweeting about the Super Bowl. A survey by CrowdTap found that the majority of Super Bowl viewers plan to record their impressions on social media before, during and even after the game Read more...