VW's Super Bowl Ad Is Here and It's Wacky

That annual rite of passage, the launch of Volkswagen's Super Bowl ad, is finally here — and the brand has once again taken the zany route.

The 60-second ad shows a guy driving his VW and his daughter in the passenger seat. As he notices the odometer clicking past 100,000 miles, he tries to stress to his daughter what a big deal this is. "What if I told you that every time a Volkswagen hits 100,000 miles, a German engineer gets his wings," he says.

Smash cut to said engineers sprouting huge human-sized wings somewhere in Germany

The spot ends with a sarcastic one-liner from the daughter that sets up the ad's clever kicker. Read more...