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January 28, 2014 05:19 am GMT
To coincide with Apple releasing its Q1 earnings, Strategy Analytics has put out its quarterly and full-year figures for how the smartphone market has fared. Overall, there were nearly 1 billion — 990 million — smartphones shipped in 2013, representing growth of 41% over 2012′s 700 million units. Smartphone shipments for the last quarter of 2013 were290.2 million, up 34%. While 41% growth sounds good, Ken Hyers, an analyst at Strategy Analytics, notes that it is actually down slightly on the 43% growth of a year ago. He says this is because of “high penetration in some major markets like the United States.” This was something that had a direct effect on Apple. Traditionally a strong player in the U.S., CEO Tim Cook noted today that Apple’ssales in North America declined. As we pointed out earlier today, although Samsung continues to remain in the lead with its 32% of all shipments, the real story appears to be about what is happening underneath that. Apple continues to fall (pardon the pun) and is now at 15.5% for the full year (compared to 19% a year ago) on 153 million units. And although Huawei, LG and Lenovo are all behind Apple, together they are nearly overtaking the iPhone maker in units, with a combined share of 14.6%. That’s not to overlook that Samsung’s growth is nothing short of impressive: its 319.8 million smartphones shipped in 2013 was the “largest number of units ever shipped by a smartphone vendor in a single year,” according to the analyst group’s executive director Neil Mawston. Although Apple made a point today of talking up its emerging market business, Strategy Analytics (and perhaps others, given the stock decline) are not buying it: “Apple remains strong in the high-end smartphone segment, but a lack of presence in the low-end category is costing it lost volumes in fast-growing emerging markets such as India,” writes Mawston. As in quarters past, the Samsung/Apple juggernaut is all but dominating the smartphone world in terms of vendors. “Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to maintain their grip on the smartphone industry,” writes analystLinda Sui. The question will be whether the economics of making cheaper phones will mean that the smaller vendors like LG, Huawei and Lenovo can stick around longer, or whether they will eventually find themselves in the same positions as Nokia, BlackBerry
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/d-wqG2eBfhU/
Strategy Analytics: 990M Smartphones Shipped In 2013, Huawei, Lenovo and LG Star Performers
To coincide with Apple releasing its Q1 earnings, Strategy Analytics has put out its quarterly and full-year figures for how the smartphone market has fared. Overall, there were nearly 1 billion — 990 million — smartphones shipped in 2013, representing growth of 41% over 2012′s 700 million units. Smartphone shipments for the last quarter of 2013 were290.2 million, up 34%. While 41% growth sounds good, Ken Hyers, an analyst at Strategy Analytics, notes that it is actually down slightly on the 43% growth of a year ago. He says this is because of “high penetration in some major markets like the United States.” This was something that had a direct effect on Apple. Traditionally a strong player in the U.S., CEO Tim Cook noted today that Apple’ssales in North America declined. As we pointed out earlier today, although Samsung continues to remain in the lead with its 32% of all shipments, the real story appears to be about what is happening underneath that. Apple continues to fall (pardon the pun) and is now at 15.5% for the full year (compared to 19% a year ago) on 153 million units. And although Huawei, LG and Lenovo are all behind Apple, together they are nearly overtaking the iPhone maker in units, with a combined share of 14.6%. That’s not to overlook that Samsung’s growth is nothing short of impressive: its 319.8 million smartphones shipped in 2013 was the “largest number of units ever shipped by a smartphone vendor in a single year,” according to the analyst group’s executive director Neil Mawston. Although Apple made a point today of talking up its emerging market business, Strategy Analytics (and perhaps others, given the stock decline) are not buying it: “Apple remains strong in the high-end smartphone segment, but a lack of presence in the low-end category is costing it lost volumes in fast-growing emerging markets such as India,” writes Mawston. As in quarters past, the Samsung/Apple juggernaut is all but dominating the smartphone world in terms of vendors. “Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to maintain their grip on the smartphone industry,” writes analystLinda Sui. The question will be whether the economics of making cheaper phones will mean that the smaller vendors like LG, Huawei and Lenovo can stick around longer, or whether they will eventually find themselves in the same positions as Nokia, BlackBerryOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/d-wqG2eBfhU/
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