SquareSpace Brings Internet to Life in First Super Bowl Ad

The words "Super Bowl ad" were usually uttered as more of a joke than a true marketing strategy among the team at Squarespace — at least until recently.

Anthony Casalena launched Squarespace in early 2004 with $30,000 in funding from his dad and a plan to provide better tools to help people build websites. He says he spent "a couple hundred bucks" on Google AdWords that first year to market the new service.

In the decade since then, the startup gradually expanded its marketing efforts to include five-figure AdWords buys, sponsored podcasts, marketing on Pandora and Spotify and, last year, TV spots. Even so, the idea of investing millions in a Super Bowl ad wasn't taken seriously until the second half of last year, thanks in part to the early success the company has seen with television campaigns. Read more...