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January 28, 2014 07:00 pm GMT
Bootstrapped and profitable image-sharing platform (and Yahoo acquisition target) Imgur is today introducing a new analytics platform that will allow both individual users and advertisers the ability to track where an image is shared online, and how it’s distributed around the web in real-time. The idea is aimed at furthering the company’s goal of becoming the home for image-sharing and entertainment on the web, the company says. Founded in 2009, Imgur today sees 128 million uniques per month, equating to 4.5 billion monthly pageviews. It currently hosts over 650 million images and sees as many as 1.5 million uploads daily. Now the company is making an appeal to brands who want to reach an audience who can help their shared images go viral. The popularity and spread of Imgur photos, of course, is often thanks to Reddit, which has long since been a top source of Imgur traffic and referrals. Reddit is still Imgur’s top referrer today, though it currently accounts for less than 50% of Imgur traffic now that Imgur is making a name for itself as a standalone destination. (Imgur’s #2 traffic source is direct/Google, followed by social media sites like Facebook, Twitter, and Pinterest). According to Imgur founder and CEO Alan Schaaf, his company currently generates most of its revenue through advertisements, though it also has some enterprise image hosting partners with Yahoo Sports and Stack Exchange. There are two types of advertisements on the site today: standard display ads, and sponsored images which appear as promoted posts in the image gallery. It’s the latter which will benefit the most from the analytics addition. For around a year, the company has been testing sponsored images with nearly a dozen brands, including Paramount (for the Anchorman 2 movie), USA (TV network), Shark Tank (TV show), AMC, Rockstar Games (Grand Theft Auto), and others. Pricing for these posts is still experimental, the company says, with everything from engagement-based pricing to CPM pricing having been tried at some point. Going forward, Imgur is moving toward a sponsorship model, notes COO Matt Strader. As a part of this new analytics offering, advertisers will be able to track how their image-based campaigns perform as their images and shared and spread. While before, Imgur would show users the number of total views per image, Imgur Analytics will show referrers, the number of views per referrer, and the first place the image was seen
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0WKWQeWgsWg/
Imgur Debuts An Analytics Platform For Pro Users And Advertisers
Bootstrapped and profitable image-sharing platform (and Yahoo acquisition target) Imgur is today introducing a new analytics platform that will allow both individual users and advertisers the ability to track where an image is shared online, and how it’s distributed around the web in real-time. The idea is aimed at furthering the company’s goal of becoming the home for image-sharing and entertainment on the web, the company says. Founded in 2009, Imgur today sees 128 million uniques per month, equating to 4.5 billion monthly pageviews. It currently hosts over 650 million images and sees as many as 1.5 million uploads daily. Now the company is making an appeal to brands who want to reach an audience who can help their shared images go viral. The popularity and spread of Imgur photos, of course, is often thanks to Reddit, which has long since been a top source of Imgur traffic and referrals. Reddit is still Imgur’s top referrer today, though it currently accounts for less than 50% of Imgur traffic now that Imgur is making a name for itself as a standalone destination. (Imgur’s #2 traffic source is direct/Google, followed by social media sites like Facebook, Twitter, and Pinterest). According to Imgur founder and CEO Alan Schaaf, his company currently generates most of its revenue through advertisements, though it also has some enterprise image hosting partners with Yahoo Sports and Stack Exchange. There are two types of advertisements on the site today: standard display ads, and sponsored images which appear as promoted posts in the image gallery. It’s the latter which will benefit the most from the analytics addition. For around a year, the company has been testing sponsored images with nearly a dozen brands, including Paramount (for the Anchorman 2 movie), USA (TV network), Shark Tank (TV show), AMC, Rockstar Games (Grand Theft Auto), and others. Pricing for these posts is still experimental, the company says, with everything from engagement-based pricing to CPM pricing having been tried at some point. Going forward, Imgur is moving toward a sponsorship model, notes COO Matt Strader. As a part of this new analytics offering, advertisers will be able to track how their image-based campaigns perform as their images and shared and spread. While before, Imgur would show users the number of total views per image, Imgur Analytics will show referrers, the number of views per referrer, and the first place the image was seenOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/0WKWQeWgsWg/
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