Forecast Puts a Chill on Super Bowl Ticket Prices

This Sunday's Super Bowl at MetLife Stadium in New Jersey has been a conundrum for ticket brokers. The game is taking place in the largest market in the U.S. and the NFL is more popular than ever, and yet this is the first outdoor Super Bowl in a cold weather city. With the forecast calling for temperatures near freezing, the ticket re-sale market turned decidedly bearish this past weekend — at least at the bottom end.

According to ticket search engine SeatGeek, the average sale price on Saturday and Sunday was $2,056, down 40% from a week ago — a more precipitous drop than the normal decline in the two weeks before the big game. The last three Super Bowls have had higher average prices at the same point: $2,512 last year in New Orleans, $3,127 in 2012 in Indianapolis, and $3,513 in 2011 in Arlington, Texas. Read more...