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January 28, 2014 03:47 am GMT

Apple Says International Took 64% Of Revenues In Q1, Led By Growth In China And Japan

apple osaka storeApple CEO Tim Cook today admitted that in its home market of North America, “we did not do as well…our business contracted year over year.” But to counterbalance that, the company says that its international business is seeing a lot of growth.In the company’s Q1 2014 earnings, out earlier today, the company says that international markets accounted for 64% of sales. International accounted for60% of sales in Q4.   Sales in Greater China and Japan have grown the most, respectively up 29% to $8.8 billion and 11% to $5 billion over a year ago. The growth in these two countries specifically appears to be bolstered by a growing ecosystem in these markets: carrier deals with the largest players in each market, China Mobile and NTT DoCoMo, certainly helped, but so does a strong content play. In China, Apple says that developers have published some 130,000 apps in the App Store. Here is the regional sales breakdown that Apple provided in its earnings. While sales were down slightly in the Americas and Asia Pacific excluding Greater China and Japan, they were up in Europe, Greater China and Japan. We had an indication the story in China would be a positive one, when Tim Cook said in an interview in Beijing earlier this month that sales in China in Q1 hit a record for the company. Today Cook fleshed that information out a bit.”We’ve been selling with China Mobile for about a week…and it’s been an incredible start,” he said on the call today, referring to its sales in the country a”new high water mark.”The company is only in stores in 16 cities in China today but it expects to be available in over 300 cities by the end of the year. Even with that rollout, mainland China had record iPhone sales in the quarter and saw doubled iPad growth. According to figures out today from Kantar Worldpanel, which Apple cited a couple of times in its earnings call, in countries like Japan, Apple continues to wipe out the competition, taking some 69% of all smartphone sales. Emerging markets More than once, Apple has really not gone after a low-end device strategy compared to Android handset makers, but today the company set out to try to prove that this has not impacted its sales in emerging markets. CFO Peter Oppenheimer saidApple “very pleased with our performance in emerging markets.” Later Cook

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