Why Creativity Matters More Than Passion for Entrepreneurs

What is the most important quality of an entrepreneur? Many would argue it is passion — an overwhelming love of what one is doing, and the drive and determination to see one's dreams realized. Others might say leadership — the ability to bring a team of people together and guide them toward a common goal. But some believe that creativity — a boundless imagination that is constantly innovating and seeing the world through a different lens — is the ultimate key to business success.

Phoebe Cade Miles, daughter of Gatorade inventor Dr. James Robert Cade, is one such believer in the power of creativity. She watched her father work tirelessly to invent a product that, five decades after its introduction, is still used by athletes around the world. Today, Cade Miles is working on her own entrepreneurial project, The Cade Museum for Creativity and Invention. The museum, scheduled to open in 2015 to commemorate Gatorade's 50th anniversary, explores the history of the famous athletic drink, and highlights the crucial role creativity played in its invention. Read more...