Spotify Trolls Beats Music on Twitter, Tries to Win Back Users

Spotify, like most major music-streaming businesses, has tried to play down the threat posed by Beats Music, a streaming service that the popular headphone maker launched this week.

"It's a competitor, for sure," Spotify CEO Daniel Ek told The Hollywood Reporter in an interview. "But my way of looking at it is, if it gets people to understand the value of streaming, it is ultimately good."

That may be a nice way of framing it for the public, but Spotify is clearly keeping an eye on Beats and its potential to lure away customers. Perhaps the most obvious example can be found on Twitter. Read more...