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January 26, 2014 12:00 pm GMT

Data As A Companys Secret Weapon

shutterstock_171635108This year, were going to see data go from an opaque, untapped, and mystifying asset to a hyper competitive, I-cant-believe-you-dont-use-it weapon for businesses. I dont mean big data; I mean data of any size: big, medium, and small. In fact, its not about the amount of data, its about the kind of data you have (and, of course, being smart enough to use it). This is all starting to happen because software is being built specifically to analyze lots of data and its no longer cost-prohibitive to use this software, and the insights can fundamentally change the trajectory of your business.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/zRwFE1xJaSw/

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