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January 24, 2014 10:46 pm GMT

Adnimation Uses Animation To Help Online Ads Grab Your Attention

Adnimation Mad ProfessorStartup Adnimation is launching an ad network with a new approach to attracting the attention of online viewers.As you can probably guess from the name (and, okay, from the fact that I pretty much spelled it out in headline), the core of the company's approach is animation, but it's not trying to create normal animated ads. Instead, it layers animations on top of standard banners.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iFBkYB66lGk/

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