AOL Acquires Content Personalization Firm Gravity for $90 Million

AOL's content and advertising firehose is about to get a bit more targeted.

The service provider-turned-online content platform has acquired Internet personalization specialists Gravity for $90.7 million

The move will also elevate Luke Beatty, a former college roommate and business parter of AOL CEO Tim Armstrong (as noted by Re/code), to the position of head of product for AOL's Brand Group, which oversees the content side of the company.

Gravity was founded in 2009 by former MySpace employees Amit Kapur, Jim Benedetto and Steve Pearman with the goal of "personalizing the Internet." The company specialized in understanding user preferences online and creating visual graphs based on that data Read more...