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January 23, 2014 06:18 pm GMT
AOL is announcing that it has reached a deal to acquire content personalization startup Gravity for an initial $83 million, with another $7.7 million paid out over the next two years.Gravity works with online publishers and brands to tailor their content based on the activity of each visitor. This can take the form of "Recommended For You" or "What You Missed"-type widgets, which is how we implemented Gravity on the TechCrunch site. But co-founder and CEO Amit Kapur (who, like the other Gravity founders, was a former MySpace executive) has laid out a broader vision in the past, suggesting that this personalization is "the future of content."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SopcXUYuN1U/
Settings Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M
AOL is announcing that it has reached a deal to acquire content personalization startup Gravity for an initial $83 million, with another $7.7 million paid out over the next two years.Gravity works with online publishers and brands to tailor their content based on the activity of each visitor. This can take the form of "Recommended For You" or "What You Missed"-type widgets, which is how we implemented Gravity on the TechCrunch site. But co-founder and CEO Amit Kapur (who, like the other Gravity founders, was a former MySpace executive) has laid out a broader vision in the past, suggesting that this personalization is "the future of content."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SopcXUYuN1U/
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