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January 23, 2014 06:38 pm GMT
AdRoll, a online ad retargeting specialist, is expanding the number of sources where it collects data for its platform. Today the company announced its acquisition of userfox, a specialist in email marketing. Userfox originally started life in 2011 as a Y Combinator video voicemail startup called Vimessa before it pivoted to launch under a new name. The terms of the deal were not disclosed but we're trying to find out.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DusUwXabseM/
Retargeting Specialist AdRoll Buys YC Alum Userfox To Add Email And CRM Data To Its Net
AdRoll, a online ad retargeting specialist, is expanding the number of sources where it collects data for its platform. Today the company announced its acquisition of userfox, a specialist in email marketing. Userfox originally started life in 2011 as a Y Combinator video voicemail startup called Vimessa before it pivoted to launch under a new name. The terms of the deal were not disclosed but we're trying to find out.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DusUwXabseM/
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