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January 23, 2014 03:31 am GMT

Mixpanel Aims To Help Developers Deliver Targeted Messages Through New In-App Notifications

mixpanel in app notificationsMobile analytics company Mixpanel is unveiling a feature today that co-founder Suhail Doshi said will give developers a new way to communicate with their users.Mixpanel customers will now be able to deliver "in-app notifications" to their users Doshi compared them to push notifications (an area where other startups offer support), except delivered when a user is actually looking at the app, not just browsing their homescreen.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7YcOTJx5mHA/

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