Did This Universal Orlando Ad Rip Off Apple?

A sullen teen appears detached from a family get-together. For the teen, the cellphone becomes a vehicle for withdrawing from real-life interactions, which troubles his other family members

That initial assessment is upended, however, when the ad exposes what the teen is really doing: recording the events for posterity and sharing the work with everyone else in the clan. It seems the youngster did enjoy the experience after all.

That's the plot of an ad from Universal Orlando this month. However, the rough outline mimics the creative concept behind Apple's "Misunderstood" holiday ad. YouTube commenters have noticed the similarity and are accusing Universal of ripping off the idea. Read more...