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January 22, 2014 11:21 pm GMT

Facebook Hints At Mobile Ad Network Ambitions By Testing Its Ads In Third-Party Apps

facebook app engagement adsFacebook said in a blog post today that it has started testing Facebook ads in third-party mobile apps.The post doesn't have too many details about the program, like what kinds of data will be used for the ad targeting and what those ads will actually look like. (I've asked Facebook PR about those points and will update if I hear back.) It describes the test as "extending Facebook's rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps."

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