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January 21, 2014 12:55 pm GMT

With Box, ESPN And Square On Board, Entelo Takes Its Recruiting Platform Mobile With A Tinder For Talent Search

Screen Shot 2014-01-21 at 3.43.12 AMEntelo launched in late 2012 to join a new generation of startups attempting to leverage technology to help companies address the age-old struggle with finding and recruiting great candidates, particularly engineers. To do so, Entelo has developed software that aims to help companies, HR departments and recruiters use alternative means and data sources (namely social) to search for and identify top talent. Last summer, with 80 corporate customers having adopted its recruiting software — including the likes of Groupon, Square, Box and Yelp — Entelo took on $3.5 million in Series A financing from Battery Ventures and Menlo Ventures, among others. Since then, the company has turned its attention to mobile and to the dearth of quality enterprise productivity tools available for mobile devices. While people want to use their smartphones to be productive, says Entelo co-founder Jon Bischke, today, the world of mobile enterprise productivity is limited to email. However, as enterprise software companies (particularly SaaS companies) begin to provide apps and services that allow employees to be more productive on the go, things are beginning to change, he says. Capitalizing on the ongoing “consumerization” of the enterprise and productivity software, Entelo recently launched its first mobile app, Entelo First Pass, which Bischke says takes several cues from the consumer product world, especially the popular dating app, Tinder. The founder says that the product design goal behind Entelo’s new mobile app was to create an equivalent to the “Tinder for recruiting” — in other words, one that makes the process of discovering the best matches during the recruiting process simple and easy — and hopefully, more addictive. “We found that recruiters and hiring managers spent a huge amount of time on triage, particularly in finding candidates to source and moving candidates through pipelines,” he says. “After trying multiple different approaches, we ultimately found that the easiest way to help companies was to take a similar approach to user flow as Tinder, and so we set about attempting to replicate that experience in a way that works for recruiting.” Primarily developed by an ex-Twitter engineer who the company found using its own hiring software, First Pass is intended to be the mobile companion to its enterprise recruiting software, meaning that, at least initially, access to First Pass will be limited to Entelo customers. (However, Bischke says that the company will likely add a public, freemium version at some point in

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