Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio

Mobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner estimates.

That's still a far cry from the $196.5 billion spent on TV advertising and the $110 billion spent on print in 2013, according to Magna Global. However, it's larger than the $32.5 billion spend on radio advertising, a category that is contracting, not growing

"From 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers," Stephanie Baghdassarian, research director at Gartner, said in a statement. Read more...