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January 21, 2014 09:10 pm GMT

Pinterest Marketing Platform Ahalogy Scores $3 Million Series A By Helping Brands With Content & Optimizations

Ahalogy logoWith Pinterest poised to take its first ad product, Promoted Pins, public, retailers and brands that have so far been testing the waters on the social pinboard are now beginning to look more seriously into optimizing their activity on the site. One company that has been helping in that area is Ahalogy, a Pinterest marketing platform which is today announcing $3.1 million in Series A funding, co-led by Hyde Park Venture Partners and Origin Ventures. Also participating in the round were CincyTech, North Coast Angel Fund, and Vine Street Ventures. In addition, the round will see Ahalogy gaining two new board members: Origin Ventures’ Brent Hill, previously an exec at Twitter, Google and Feedburner, and Tim Kopp, former CMO at ExactTarget, and exec at Procter & Gamble and The Coca-Cola Company. From Fashion Startup To Pinterest Platform Maker First launched in fall 2012, Ahalogy co-founder and PresidentBob Gilbreath has an extensive history working with brands, and a practical understanding of their marketing needs. Before Ahalogy, heworked at P&G, later joining digital agency Bridge Worldwide, which was sold to WPP. Within WPP, the Bridge team put together digital interactions agency Possible Worldwide, where he remained for a year as Chief Strategy Officer, before moving into the world of investing at Cincinnati-based CincyTech (now also an Ahalogy investor). While there,Gilbreath met up with his Ahalogy co-founder Michael Wohlschlaeger, who had gone through the Brandery accelerator and was working on an idea called StyleZEN, a “Pandora for fashion,” so to speak. Gilbreath invested in the startup, and joined the board, but the startup struggled to drive traffic. Wohlschlaegerexperimented with Facebook and Google to increase traffic, but nothing was working, Gilbreath explains. “Out of desperation, hebegan doing rapid experimentation on Pinterest, and ended up developing a methodology and writing some tools that led to some amazing growth and traffic from Pinterest,” Gilbreath says. “We sort of looked at this and said, ‘I think you just discovered what Pinterest can do at scale,’” he recalls. They realized that the technology itself had more potential than StyleZEN did, and decided to form a company that would place it in front of the thousands of brands waking up to the realization that Pinterest now mattered. That company, of course, became Ahalogy. How Ahalogy Works Today, Ahalogy works with a little over two dozen brands, including names like Kellogg’s, Townhouse, Eggo, Rice Krispies, Kraft, other P&G brands, Gap,

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/M3HRQRVPOEs/

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