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January 20, 2014 06:03 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/Mbnq8DyfUMg/
Dove Short Film Embraces 'Selfies' to Redefine How We Perceive Beauty
PARK CITY, Utah — Dove is debuting at the 2014 Sundance Film Festival on Monday a short film that explores how social media is shaping the way the we perceive beauty.
The 7-minute short film called Selfies follows a series of teenagers and their mothers who are asked to take self-images that highlight their insecurities about the way they look. In an experiment reminiscent of Dove's viral "beauty sketches" ad, the participants learn some of their disliked attributes are what others consider to be the most beautiful
More about Marketing, Film, Dove, Sundance, and Sundance Film FestivalOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/Mbnq8DyfUMg/
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