Lyft Highlights its Quirkiest Drivers for Promotion at Sundance

Film enthusiasts at the Sundance Film Festival this weekend won't only be entertained by the big screen — they may also get some amusement by hitching a ride around Park City, Utah

Lyft, which allows those in need of a ride to request one through an app on their phone, is pulling out all the stops at Sundance. The car-sharing service is bringing in some of its most unique drivers to offer free rides at the annual festival through Saturday.

Lyft encourages it drivers, who pick up people in their own cars, to make the experience fun for passengers. The company held a competition to see which drivers would get the nod for Sundance, and a few on the final list make even clowns seem dull Read more...