The Tiny Agency Behind 'Devil Baby' Is Scaring Up Good Business

The conventional wisdom in the ad industry is that you can't create a viral video. You can make a video that you think will catch on big, but there's no way to have a hit every time.

A three-man digital marketing shop called thinkmodo is challenging such thinking. All of the agency's videos on behalf of clients have gone viral and each one gets bigger than the last. Thinkmodo's latest hit, for the movie Devil's Due is a real doozy. The agency put a baby stroller on the streets of New York. When curious onlookers leaned in to look at the baby, they got the shock of their lives:

Released just two days ago at this writing, the video was already up to more than 25 million views. That's already more than six of the top 10 most-viewed YouTube videos of 2013. And it's only the third week of the year Read more...