Jawbone ERA Actually Makes You Want to Use Bluetooth Headsets

Bluetooth headsets are certainly practical, but not everyone wants to walk around with a clunky device sticking out of their ear. To cut down on hardware size and introduce more smart features to its lineup, Jawbone introduced on Thursday a slim, voice-activated ERA headset.

You probably know Jawbone for its fitness wristband trackers and Jambox speakers, but the company first started in the audio business with earphones. Its latest product launch is in line with its roots and has trimmed the ERA headset down 42% compared to the predecessor, which launched in 2011.