How to Identify Your PR Niche

If part of your "new year, new you" resolution includes nabbing your first PR job — or launching your own PR consultancy! — you're probably equal parts excited and terrified. After the initial excitement that accompanies plunging into the unknown, most people become overwhelmed with a million little questions and one big one: How am I going to do this?

To make that leap a little less aggressive, here's a good first step: Focus on finding your specific PR niche. Searching for PR jobs or introducing your own PR firm to the wider industry will be easier and more impactful if you have specific areas you know you want to work in, like health and wellness, finance, or executive crisis communication. More importantly, it will make your work more fulfilling, meaningful, and successful if you're actually interested in the topics you're PRing. Read more...