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January 16, 2014 07:02 pm GMT
Mindie’s story is a great tale for every aspiring entrepreneur. When I first talked with the French team, the startup wasn’t working on its viral music video app, but was working on something completely different called Ever. In only a few months, Mindie was able to abandon its storytelling app Ever, create another app, release it, get a bit of traction. And now it just closed a $1.2 million seed round from SV Angel and others — it even had to turn down investors. In the coming weeks, the team will also relocate to San Francisco. As a reminder, Mindie is a video-sharing app with a twist. When you record a video, you first pick a soundtrack and shoot a few seconds of video like you would on Vine. Then you share it on Twitter and Facebook. Music is the story of your video, it’s what makes the app so different from Vine, which became a comedy app. Investors include SV Angel, Lower Case Ventures, Betaworks, David Tisch, Dave Morin with Slow Ventures, CrunchFund (disclosure: CrunchFund founder Michael Arrington previously founded TechCrunch), Pete Cashmore, Lady Gaga ex-manager Troy Carter, and Chris Howard. This is the story of how Mindie came to be. Building ‘Ever’ Then Restarting From Scratch Mindie’s first app, Ever, had nothing new to offer. It was yet another storytelling app, like Backspaces, Checkthis and others. A post was basically a few pictures tucked together with a location, a soundtrack and titles. Here’s what it looked like: It was beautiful. But there were too taps due to a cumbersome hierarchy. You had to tap on a post to see its content, tap on the play button to launch the music, tap on a picture if you wanted to write a comment (and the comment was tied to this particular picture). You could like a story or individual pictures, leading to a lot confusion. In other words, it was a pretty app with a bad user experience. As Snapchat has taught mobile designers, making pretty things doesn’t matter if your app isn’t efficient at what it should do. In July, after months of hard work, the team was confident enough to ask for feedback. Co-founder Grgoire Henrion showed me the app, and I know that some French designers had a look as well. Around the same time, the team pitched to get accepted in Paris-based accelerator TheFamily. “I didn’t
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/d9G5oJ-47vM/
From A Failing Product To A Successful Video-Sharing App, Mindie Raises $1.2 Million
Mindie’s story is a great tale for every aspiring entrepreneur. When I first talked with the French team, the startup wasn’t working on its viral music video app, but was working on something completely different called Ever. In only a few months, Mindie was able to abandon its storytelling app Ever, create another app, release it, get a bit of traction. And now it just closed a $1.2 million seed round from SV Angel and others — it even had to turn down investors. In the coming weeks, the team will also relocate to San Francisco. As a reminder, Mindie is a video-sharing app with a twist. When you record a video, you first pick a soundtrack and shoot a few seconds of video like you would on Vine. Then you share it on Twitter and Facebook. Music is the story of your video, it’s what makes the app so different from Vine, which became a comedy app. Investors include SV Angel, Lower Case Ventures, Betaworks, David Tisch, Dave Morin with Slow Ventures, CrunchFund (disclosure: CrunchFund founder Michael Arrington previously founded TechCrunch), Pete Cashmore, Lady Gaga ex-manager Troy Carter, and Chris Howard. This is the story of how Mindie came to be. Building ‘Ever’ Then Restarting From Scratch Mindie’s first app, Ever, had nothing new to offer. It was yet another storytelling app, like Backspaces, Checkthis and others. A post was basically a few pictures tucked together with a location, a soundtrack and titles. Here’s what it looked like: It was beautiful. But there were too taps due to a cumbersome hierarchy. You had to tap on a post to see its content, tap on the play button to launch the music, tap on a picture if you wanted to write a comment (and the comment was tied to this particular picture). You could like a story or individual pictures, leading to a lot confusion. In other words, it was a pretty app with a bad user experience. As Snapchat has taught mobile designers, making pretty things doesn’t matter if your app isn’t efficient at what it should do. In July, after months of hard work, the team was confident enough to ask for feedback. Co-founder Grgoire Henrion showed me the app, and I know that some French designers had a look as well. Around the same time, the team pitched to get accepted in Paris-based accelerator TheFamily. “I didn’tOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/d9G5oJ-47vM/
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