The Key to Kickstarter Success Involves Cats. Lots of Cats.

Crowfunding is among the most successful internet-native industries, but that does not preclude it from classic marketing tools.

A recent study from researchers at Georgia Institute of Technology found that the language used in Kickstarter campaigns affected the likelihood of a project meeting its funding goal. The study analyzed more than 45,000 Kickstarter efforts and found that certain phrases were often linked with successful campaigns

But it wasn't just the funded projects that had words in common; failed campaigns also yielded keywords and phrases that were harbingers for failure. Read more...